WWE® (NYSE: WWE) today announced “WWE Campus Rush,” a multi-campus college athlete recruiting tour that will visit top NCAA Division I colleges in search of the next generation of WWE.
WWE Superstars such as Big E, Bianca Belair, Omos, Madcap Moss and Raquel Rodriguez, who have all transitioned from college athletics to WWE careers, will speak to student athletes at every stop on the tour and educate them about the world leader in sports entertainment. . Working with each university, student-athletes will learn about WWE’s “Next In Line” (NIL) and the resources they can use, including brand building, social media, fan engagement, media training, etc. Each stop on the tour will feature a spirited competition featuring student athletes battling it out on the microphone to cut the best WWE-style promo.
“WWE Campus Rush” will begin tomorrow, October 12 at the University of Mississippi and will visit a total of eight universities from five conferences during the fall semester, including:
Looking ahead to 2023, ‘WWE Campus Rush’ will visit the University of Florida, University of Michigan, Michigan State University, University of North Carolina, Texas A&M University, of Oklahoma, Auburn University, University of Illinois and Northwestern University.
“WWE Campus Rush will serve as a central pillar in our commitment to finding the next generation of WWE Superstars among today’s elite college athletes,” said James Kimball, Chief Talent Strategy and Operations Officer at “The college sports talent pipeline at WWE has proven to be effective, as evidenced by current champions Roman Reigns and Bianca Belair, and we look forward to visiting major college campuses across the country to showcase ourselves in a new way.”
WWE launched its “Next In Line” program in December 2021 and currently has 25 active athletes with NIL partnerships. Three inaugural class athletes joined the company after graduating from college and have begun training. train full-time at the WWE Performance Center in Orlando, Florida.
Additionally, WWE exclusively hosted more than 100 college athletes from more than a dozen different sports in multi-day talent trials in 2022. WWE recruited nearly 50 athletes from these events in a growing effort to find the most talented athletes in the world.
Learn more about the path to WWE at wwerecruit.com.
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