Amazon Prime Video today entered into an exclusive multi-movie licensing agreement with the full house franchise producer Nadiadwala Grandson Entertainment. The deal will see six Bollywood films from Sajid Nadiadwala’s company available worldwide, with Amazon becoming home to NGE’s upcoming films soon after they hit theaters.
NGE’s film catalog includes Bawaal, Sanki, Baaghi 4 and Kartik Aaryan’s untitled project among others. They star Varun Dhawan, Tiger Shroff and Ahan Shetty and come from Indian directors such as Nitesh Tiwari (Chhichhore, Dangal) Ravi Udyawar (Mom), Samir Vidwans (Anandi Gopal) Saket Chaudhry (Hindi medium).
JThe films will also be available for rental through Amazon’s “Early Access Rental” window.
Sajid Nadiadwala, Managing Director of NGE, said: “Amazon Prime Video has helped break down all barriers in entertainment – geographical, language or otherwise. With Prime Video, we believe we have found a partner who not only shares our vision of delivering immersive cinematic experiences, but also provides global distribution of the best stories from the Indian entertainment ecosystem.
“This collaboration marks NGE’s first-ever exclusive global, multi-film, multi-year deal with Prime Video – we believe this inclusive cinema partnership will enable our upcoming titles to travel beyond geographies and add value. As the world of storytelling evolves across genres, I believe this pairing will pave the way for more collaborations between the two brands to follow.
“At Amazon, we start with the customer and work backwards and this collaboration is another step towards delivering on that promise,” said Manish Menghani, Director – Content Licensing, Amazon Prime Video India. “Prime Video has played a key role in greatly improving the audience base for Indian films, in all languages, both at home and abroad.
The news comes shortly after Amazon unveiled a lineup of 40 Indian originals, including drama series and feature films, and revealed a movie rental service, with customers having early access to Indian feature films and international for hire. More recently, Amazon India bosses told Deadline that an unscripted push would begin soon as the service sought to cement its local position.