Artificial intelligence (2024)

Table of Contents
Recent client successes include: Advising on LSEG’s groundbreaking 10-year strategic partnership with Microsoft for their next generation AI and cloud infrastructure solution. Freshfields won at The Lawyer Awards, the Legal Business Awards and the FT Innovative Lawyer Europe Awards for this work. Advising on impact of, and compliance with, global AI regulations on a leading AI company’s generative AI model development and product initiatives. Engaging with the data protection regulators in the EU, and advising on the implications of the AI Act, in relation to various AI use cases to facilitate the processing of health insurance claims. Negotiating a collaboration with, investments in, and an option to acquire a global AI-based health assessment platform, involving extensive IP allocation and copyright licensing issues. Advising on its AI use case strategies, including chatbot disclosure requirements in key markets, governance relating to high-risk AI use cases, and IP issues relating to AI-generated marketing content. Awards and Recognitions Related capabilities Thought leadership Related content Our latest blogs Our latest blogs EU AI Act unpacked #11: Understanding fines under the AI Act AI Act: What do employers need to consider? ­­­­EU AI Act unpacked #10: ISO 42001 - a tool to achieve AI Act compliance? EU AI Act unpacked #9: Who are the regulators to enforce the AI Act? EU AI Act unpacked #8: New rules on deepfakes UK MHRA sets out its strategy on AI and the regulation of medical products EU AI Act unpacked #7: Use of GPAI models along the AI value chain EU AI Act unpacked #6: Fundamental rights impact assessment A chance for AI? Germany greenlights fully automated customer identification EU AI Act unpacked #5: Key governance obligations in relation to high-risk AI systems Legally-binding international treaty on AI finalised Seoul Summit sees further developments in international governance of frontier AI EU AI Act unpacked #4: Navigating the timeline of the AI Act EU AI Act unpacked #3: Personal and territorial scope EU AI Act unpacked #2: Which types of AI are regulated under the AI Act? EU AI Act unpacked #1: AI systems and GPAI models UK Government responds to Whitehead Review’s findings of systemic bias in UK medical devices The AI Act: Calling for global compliance with EU copyright? Navigating AI Governance Building Your Company’s AI Governance Framework Contacts View our full team FAQs
  1. Home
  2. Capabilities
  3. Artificial intelligence
Artificial intelligence

Artificial intelligence (AI) is revolutionizing nearly every business operation globally. Freshfields leads the way in this transformative era, providing guidance to clients across industries, including tech, media, financial services, private capital, life sciences, energy, consumer goods and manufacturing.

We specialize in advising on multi-jurisdictional AI governance, antitrust and regulatory compliance and investigations, tech collaborations, and acquisitions of AI technology. Clients appreciate Freshfields' comprehensive global and multidisciplinary approach, which leverages the expertise of leading regulatory, data privacy, antitrust, cyber, M&A, investigations, IP, litigation, and employment law specialists. This collective knowledge helps navigate the risks associated with AI and capitalize on the opportunities.

Recent client successes include:

We are active participants in the AI community; our Brussels Public Affairs team is part of the EU debate on AI (and other tech) regulation. We have recently co-led discussions at a roundtable with Axel Voss, MEP, who is one of the lead negotiators of the AI Act and the AI Liability Directive. We are one of the founding members of the UK’s City of London Law Society AI and Data Committees and are regular speakers on AI in the US, the UK, Europe, and Asia. Freshfields’ integrated cross-practice AI expertise and reach uniquely positions us to provide global advice on your business-critical AI matters.

Awards and Recognitions

  • Most Digital Law Firm, Financial Times
  • Innovative Lawyers in Technology, Financial Times

Related capabilities

  • Antitrust and competition
  • Commercial litigation
  • Data, privacy and cyber security
  • Intellectual property
  • Mergers and acquisitions
  • Technology
  • Regulatory and compliance advisory

Thought leadership

  • Data trends 2024
  • EU Digital Strategy hub

Our latest blogs

Previous Next

Author(s): Christoph Werkmeister, Theresa Ehlen, Lutz Riede, Philipp Roos, John-Markus Maddaloni

  • ai
  • eu ai act
  • eu ai act series

Author(s): Satya Staes Polet, Boris Dzida, Julia Förster, Sarah Rohmann, Brunhilde Van Den Haute, Hubertus Reinbach, Olga Chislova, Giovanni Gaudio

  • ai
  • employment
  • ai in the workplace
  • eu ai act

Author(s): Laura Knoke, Lutz Riede, Christoph Werkmeister, Theresa Ehlen, Philipp Roos, Verena Kirchmair, Yannick Chatard

  • ai
  • eu ai act
  • eu ai act series

Author(s): Christoph Werkmeister, Theresa Ehlen, Lutz Riede, Philipp Roos, Victor Garcia Lopez, Vincent Fischer

  • ai
  • eu ai act
  • eu ai act series

Author(s): Gernot Fritz, Theresa Ehlen, Tina Fokter Cuvan

  • eu ai act
  • eu ai act series
  • ai

Author(s): Harriet Hanks, Sanjana Canumalla, Sofia Schaffgotsch, Tobias Messervy-Whiting

  • ai
  • innovation
  • life sciences

Author(s): Theresa Ehlen, Lutz Riede, Christoph Werkmeister, Philipp Roos, Jan Niklas Di Fabio

  • ai
  • eu ai act
  • eu ai act series

Author(s): Theresa Ehlen, Lutz Riede, Christoph Werkmeister, Philipp Roos, Lena Isabell Loeber

  • ai
  • eu ai act
  • eu ai act series

Author(s): Janina Heinz, Philipp Roos, Daniel Klingenbrunn

  • ai
  • cyber security
  • eu ai act
  • fintech
  • gdpr
  • innovation
  • regulatory

Author(s): Christoph Werkmeister, Theresa Ehlen, Lutz Riede, Philipp Roos, Christian Sosna

  • ai
  • eu ai act
  • eu ai act series

Author(s): Theresa Ehlen, Gernot Fritz, Adam Gillert, Julia Utzerath, Björn Lambrenos

  • ai
  • eu ai act

Author(s): Theresa Ehlen, Beth George, Giles Pratt, Adam Gillert

  • ai
  • eu ai act
  • global
  • europe
  • tech media and telecoms
  • americas
  • asia-pacific
  • data

Author(s): Theresa Ehlen, Lutz Riede, Christoph Werkmeister, Miriam Benmoussa, Philipp Roos

  • ai
  • eu ai act
  • eu ai act series

Author(s): Christoph Werkmeister, Theresa Ehlen, Philipp Roos, Johanna Voget

  • ai
  • eu ai act
  • eu ai act series

Author(s): Theresa Ehlen, Christoph Werkmeister, Philipp Roos, Felix Müller-Eising

  • ai
  • eu ai act
  • eu ai act series

Author(s): Christoph Werkmeister, Theresa Ehlen, Philipp Roos, Benjamin Blum

  • ai
  • eu ai act
  • eu ai act series

Author(s): Lutz Riede, Oliver Talhoff, Matthias Hofer

  • ai
  • intellectual property
  • eu ai act
  • eu digital strategy
  • eu dsm directive

Author(s): Thomas Mollnhuber

  • ai
  • eu ai act
  • eu digital strategy
  • europe
  • innovation
  • regulatory
  • corporate

Author(s): Rikki Haria, Theresa Ehlen, Christine Lyon, Jeanne Queneudec, Edward Dean, Christine Chong, Laura Llangozi

  • ai
  • consumer
  • corporate
  • cyber security
  • data protection
  • employment
  • eu ai act
  • europe
  • innovation
  • intellectual property
  • tech media and telecoms

Previous

Next

Contacts

View our full team

Announce carousel
Giles Pratt Partner

London

Beth George Partner

Silicon Valley

Menachem Kaplan Partner

New York

Dr. Theresa Ehlen Partner

Düsseldorf, Frankfurt am Main

Richard Bird Partner

Hong Kong

Artificial intelligence (2024)

FAQs

How do you get answers on AI? ›

Tips to Maximize the Use of AI Answer Generator
  1. Be specific with your questions: Detailed questions tend to receive more accurate and comprehensive answers.
  2. Use follow-up questions: For more depth, don't hesitate to ask follow-up questions based on the initial answer.

Is there a question AI can't answer? ›

AI technologies simply don't know if they are doing anything “right” or “wrong” when making a decision, including judgments that could result in a living thing's death or injury.

How accurate are AI answers? ›

Although many responses produced by AI text generators are accurate, AI also often generates misinformation. Oftentimes, the answers produced by AI will be a mixture of truth and fiction. If you are using AI-generated text for research, it will be important to be able to verify its outputs.

What is artificial intelligence best answer? ›

Artificial intelligence (AI) is a set of technologies that enable computers to perform a variety of advanced functions, including the ability to see, understand and translate spoken and written language, analyze data, make recommendations, and more.

Which AI gives the most accurate answers? ›

The Winner: Google Assistant

After considering these factors, it becomes evident that Google Assistant is the best AI for answering questions. Google Assistant excels in all the crucial aspects mentioned above, making it the go-to choice for millions of users worldwide.

What is the AI bot that answers questions free? ›

Ask AI is a Web app version of Merlin AI that lets you ask questions and get quick, precise, and factual answers. It provides you with free access to top AI models. Helps you summarize, create, translate, and review all types of content.

Is AI 100% reliable? ›

Ai-Complete - Is AI 100% accurate? It is still difficult to guarantee the accuracy of content generated by AI, despite recent advances in this area. The inability of AI systems to grasp subtlety, cultural allusions, and context makes them incredibly error-prone.

What is the hardest question in AI? ›

The hardest questions for AI are usually the ones that involve complex human emotions, cultural understanding, and subjective judgments.

How to trick AI detection? ›

  1. Rephrase sentence structure and format.
  2. Use synonyms and similar words.
  3. Use an anti-AI detector aka text humanizer.
  4. Avoid repetitive keywords and phrases.
  5. Share personal anecdotes and perspectives.
  6. Use descriptive prompts.
  7. Use paraphrasing tools.
  8. Use competent AI writing tools.
Jan 4, 2024

How can I use AI for free? ›

JADBio, one of the best free ai tools, is an intuitive machine learning platform designed for anyone who wants to dive into the world of machine learning, regardless of coding expertise. With its powerful knowledge extraction tools, you can analyze any kind of curated data.

Who is the father of AI? ›

The correct answer is option 3 i.e ​John McCarthy. John McCarthy is considered as the father of Artificial Intelligence. John McCarthy was an American computer scientist. The term "artificial intelligence" was coined by him.

Is AI good or bad? ›

AI is neither inherently good nor bad. It is a tool that can be used for both beneficial and harmful purposes, depending on how it is developed and used. It is important to approach AI with caution and responsibility, ensuring that it is developed and used in an ethical and transparent manner.

How do you get AI to read to you? ›

To use an AI to read for you, you'll need a text to speech software. After pasting or typing the text into the software, the AI voice generator then converts the text into speech. Depending on the software, there might be options to adjust the reading speed and choose from a range of natural voices.

Is there an AI website that answers anything? ›

iAsk.Ai leverages advanced natural language processing (NLP) and transformer models to understand and respond to your queries. When you type in a question, the AI interprets the natural language input, searches through vast amounts of data, and generates an accurate, contextually relevant answer.

Where do AI answers come from? ›

AI systems rely on extensive knowledge bases and data sources, including structured databases, unstructured documents, and real-time web content, to fetch accurate information.

How do you pass the AI test? ›

To pass a well-designed Turing test, the machine must use natural language, reason, have knowledge and learn. The test can be extended to include video input, as well as a "hatch" through which objects can be passed: this would force the machine to demonstrate skilled use of well designed vision and robotics as well.

Top Articles
Latest Posts
Article information

Author: Carmelo Roob

Last Updated:

Views: 6032

Rating: 4.4 / 5 (65 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Carmelo Roob

Birthday: 1995-01-09

Address: Apt. 915 481 Sipes Cliff, New Gonzalobury, CO 80176

Phone: +6773780339780

Job: Sales Executive

Hobby: Gaming, Jogging, Rugby, Video gaming, Handball, Ice skating, Web surfing

Introduction: My name is Carmelo Roob, I am a modern, handsome, delightful, comfortable, attractive, vast, good person who loves writing and wants to share my knowledge and understanding with you.