“Since 2013, we have donated over $15 million and recently secured $41.5 million in funding from some incredible investors to further accelerate our impact.”
Simon Griffiths, co-founder and CEO of Who Gives A Crap, is a leading voice in social entrepreneurship, recognized for his groundbreaking efforts to improve global sanitation. By reimagining toilet paper as a catalyst for change, Simon has masterfully combined purpose and profitability, creating a model that inspires both impact and innovation. His mission from the start has been to confront the stark reality faced by billions lacking access to basic sanitation, while establishing a business capable of enduring and expanding to meet this critical need.
Simon’s leadership is characterized by a unique blend of pragmatism and idealism. He approaches challenges with a clear-headed focus on outcomes while ensuring the company’s mission remains uncompromised. This duality has enabled Who Gives A Crap to grow from a crowdfunded startup to a globally recognized brand. At the core of this success lies Simon’s ability to inspire confidence in both his team and customers. He has cultivated a company culture where creativity and accountability coexist, ensuring that every team member understands the importance of their role in advancing the company’s mission.
The early days of Who Gives A Crap underscore Simon’s entrepreneurial spirit and his commitment to making a difference. His decision to sit on a toilet for 50 hours during the company’s launch campaign was a bold move, but it encapsulated his willingness to take risks for a cause he believed in. The campaign’s success not only raised the initial capital required to start production but also demonstrated Simon’s flair for capturing public attention in ways that align with the company’s values.
Simon’s strategic mindset is evident in the way Who Gives A Crap balances humor and seriousness in its branding. By choosing a playful name and incorporating wit into the marketing strategy, he has made the brand memorable while keeping the focus on its mission. This approach has resonated with consumers who appreciate transparency and authenticity, two qualities Simon consistently prioritizes. Under his guidance, the company has fostered a loyal customer base that aligns with its ethos of making a positive impact through everyday purchases.
A key aspect of Simon’s leadership is his emphasis on innovation. Recognizing the importance of product quality in building a sustainable business, he has ensured that Who Gives A Crap offers a product that competes with industry leaders on performance while differentiating itself through its environmental and social impact. The company’s use of recycled materials and bamboo reflects Simon’s commitment to sustainability, demonstrating that profitability and environmental responsibility can go hand in hand.
Simon’s ability to articulate a compelling vision has also been pivotal in attracting investors and partners who share the company’s values. He has consistently emphasized the need to reinvest a significant portion of profits into sanitation projects, a commitment that has resulted in millions of dollars being donated to organizations working to improve access to clean water and toilets. By maintaining this focus, Simon has ensured that the company’s growth directly correlates with its social impact.
Internally, Simon’s leadership is marked by a collaborative approach. He has built a team that shares his passion for social entrepreneurship and encourages open dialogue to foster innovation. By creating an environment where employees feel empowered to contribute ideas and take initiative, Simon has cultivated a sense of ownership among the team. This inclusive leadership style has been instrumental in navigating the challenges of scaling the business while staying true to its mission.
Simon’s resilience has been tested on multiple occasions, particularly during periods of rapid growth and unforeseen challenges. The COVID-19 pandemic, for instance, brought both opportunities and difficulties for Who Gives A Crap. Increased demand for toilet paper highlighted the company’s relevance, but it also required swift operational adjustments. Simon’s ability to adapt while maintaining transparency with customers and employees exemplifies his commitment to ethical leadership.
The impact of Simon’s work extends beyond the immediate success of Who Gives A Crap. By proving that businesses can prioritize social impact without sacrificing profitability, he has inspired a new wave of entrepreneurs to consider the broader implications of their ventures. Simon’s advocacy for sustainable practices and his willingness to share insights with others in the industry underscore his role as a thought leader in social enterprise.
Simon’s journey has not been without its challenges, but his ability to learn from setbacks has been a defining feature of his leadership. He has approached obstacles as opportunities to refine strategies and strengthen the company’s foundation. This mindset has enabled Who Gives A Crap to remain agile and resilient in a competitive market.
One of Simon’s notable strengths is his focus on metrics and accountability. While deeply committed to the company’s mission, he recognizes the importance of data-driven decision-making in achieving long-term goals. By setting clear benchmarks and regularly evaluating progress, Simon ensures that the company stays on track both financially and socially. This disciplined approach has been critical in building credibility with stakeholders and ensuring sustainable growth.
Simon’s influence also extends to the company’s external partnerships. He has sought collaborations with organizations that share similar values, amplifying the impact of Who Gives A Crap’s contributions to global sanitation efforts. These partnerships have not only expanded the company’s reach but also reinforced its reputation as a leader in social innovation.
Through his leadership, Simon has demonstrated that business can be a powerful force for good. His ability to combine a clear social mission with a solid business model has set a benchmark for what modern entrepreneurship can achieve. By remaining focused on the company’s core purpose while embracing innovation and adaptability, Simon has ensured that Who Gives A Crap continues to thrive as both a business and a driver of social change.
Simon’s commitment to transparency and authenticity has been instrumental in building trust with customers and stakeholders. He has consistently communicated the company’s goals and progress in a way that fosters engagement and loyalty. This openness has been a key factor in building a brand that resonates with consumers who value ethical practices.
As a leader, Simon has shown that success is not solely measured by financial metrics but also by the positive impact a company can have on the world. His dedication to improving global sanitation and promoting sustainable practices reflects a deep sense of responsibility that underpins his approach to business. Simon’s leadership continues to inspire and challenge traditional notions of what a successful business can achieve.
Simon Griffiths, Co-Founder & CEO, Who Gives A Crap
“We sell good looking, forest friendly toilet paper, paper towels and tissues and donate 50% of our profits to help build toilets for those in need.”
