The coronavirus pandemic has wreaked havoc on the film industry and its stakeholders from the start. While Covid-19 protocols and lockdowns had blocked film productions and releases in 2020, there was new hope in 2021 for filmmakers to ring cash registers at the box office. Blockbusters like Krack, Uppena, Jathi Rathnalu, Akhanda, and Pushpa: The Rise also seemed to have boosted confidence, due to the shiny box numbers. However, it was the low and mid-budget films that suffered, due to production issues combined with the inability to find a suitable release window as big budget films lined up during festival seasons. It has now become the norm for these filmmakers to wait for big budget films to postpone before they can release theirs.
Now the RRR postponementThe theatrical release of has allowed a handful of low- and mid-budget Telugu projects to capitalize on Sankranthi’s box office season. Endless speculation over Prabhas-starrer’s postponement Radhe Shyam, the availability of screens, the spread of Omicron, the fear of the non-availability of long weekends and other festival seasons, the financial burden of making films, the uncertainty over theatrical affairs are the reasons that prompted these films to be released during Sankranthi. As a result, six films are lined up for theatrical release in two weeks.
This Aadi Saikumar star is released on January 7. Directed by Polimera Nageswar, the film revolves around the fear of loneliness. Shekar Chandra provided the music and Amarnath Bommireddy is the cinematographer for this project.
Starring Chiranjeevi’s son-in-law Kalyaan Dhev in the lead role, Super Machi is set for release on January 14. This film is a commercial love drama and stars Rachita Ram in the lead female role. Funded by Rizwan under the Rizwan Entertainments banner, this Puli Vasu director has music by Thaman.
Sithara Entertainments, who made the buzz by announcing the postponement of Bheemla Nayak, is now joining the Sankranthi season with DJ Tillu. Starring Siddhu Jonnalagadda and Neha Shetty, the film chronicles the free-spirited life of DJ Tillu. The film will be released on January 14. Vimal Krishna is the director of the film.
This film from producer Dil Raju marks the acting debut of Ashish and co-stars Anupama Parameswaran. The film revolves around students, friendships and complicated love lives. Directed by Harsha Konuganti, the film has music by Devi Sri Prasad. Rowdy Boys is released on January 14.
7 days 6 nights
Filmmaker MS Raju is back in the Sankranthi League with his latest director 7 Days 6 Nights. Billed as a next-gen romantic comedy, the film hits theaters on January 14 and revolves around two teenage couples who set off on a trip to Goa.
Hero marks the debut of Ashok Galla, the niece of actor Mahesh Babu, and it portrays the love story of an upcoming actor. Directed by Sriram Adittya, the film will be available in theaters from January 15 and will star Nidhhi Agerwal, Jagapathi Babu, Naresh, Vennela Kishore and Brahmaji in other key roles.