Home Entertainment production Comcast technology solutions selected to provide centralized video platform for FIA Rally Championships by WRC promoter

Comcast technology solutions selected to provide centralized video platform for FIA Rally Championships by WRC promoter


Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technologies to content providers, carriers and advertisers, today announced that its cloud video platform is being rolled out as a new platform backbone unified by WRC Promoter GmbH to support FIA World Rally Championship (WRC), FIA European Rally Championship (ERC), FIA World Rallycross Championship (World RX) and FIA European Rallycross Championship (Euro RX). In addition, Comcast Technology Solutions will power the upcoming 24/7 Rally TV Channel, which will feature all syndicated championships across global TV networks and OTT platforms, slated to launch next year.

WRC Promoter is jointly owned by Red Bull Media House and KW25 Beteiligungs GmbH. He is responsible for all commercial aspects of the FIA ​​World Rally Championship, FIA World Rallycross Championship and FIA European Rally Championship, including television production, marketing and rights. worldwide sponsorship. Together, these championships represent the world’s premier multi-day rally competitions, governed by the FIA, with competition contested on surfaces ranging from gravel and asphalt to snow and ice, in exciting destinations. worldwide.

“As our sport grows, we remain committed to delivering the most comprehensive and engaging rally and rallycross experience for fans around the world,” said Jona Siebel, Managing Director of WRC Promoter. “We selected Comcast Technology Solutions for its global expertise and market-proven scalability. Its centralized cloud video platform will help us deliver a unified experience across all devices and markets for WRC, ERC, World RX and Euro RX fans around the world. We look forward to working together today and on future innovations such as our 24/7 channel to syndicate the FIA ​​Championships across TV networks and OTT platforms.

“WRC Promoter is a world-class organisation, offering the highest level of global rally competition,” said Bart Spriester, Vice President and General Manager of Content and Streaming Provider Suite for Comcast Technology Solutions. “We are delighted to provide a centralized back-end system across WRC properties and 24/7 support for the future TV channel, so that fans around the world can enjoy all the content from the WRC. rally they want, via a smooth and exciting viewing experience, anywhere, anytime.”

Specifically, WRC Promoter will use Comcast Technology Solutions’ cloud-based video platform to provide a comprehensive video management platform for centralized ingest, transcoding and processing of live and on-demand video; metadata management; content recommendations; content protection and rights enforcement; commerce and subscription management; content delivery; and streaming to connected devices and apps.